Perplexity Pro: Airtel announced a partnership with Perplexity on Thursday, July 17, 2025, and is giving all 360 million of its customers a complimentary 12-month subscription to Perplexity Pro. Perplexity is an AI-driven search and answer tool that delivers instant responses in clear, everyday language.
With advanced features like more daily Pro searches per user, access to state-of-the-art AI models (such as GPT-4.1 and Claude), the ability to select particular models, perform in-depth research, create images, upload and analyse files, and use Perplexity Labs—a special tool that helps make ideas come to life—Perplexity Pro is made for professionals and heavy users.
All Airtel users, whether they utilise DTH, Wi-Fi, or mobile services, can get this Perplexity Pro subscription for a year. By signing into the Airtel Thanks app, Airtel customers can take advantage of this promotion.
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Gopal Vittal, Executive Director and CEO of Bharti Airtel, shared his enthusiasm about the collaboration, saying, “We’re proud to unveil a strategic partnership with Perplexity, bringing its cutting-edge AI tools straight to Airtel users.” He added that this alliance gives millions of people free access to a powerful, real-time knowledge engine—aimed at helping them explore emerging digital trends with ease and confidence. This marks India’s first-of-its-kind Gen-AI collaboration.
“Whether they are professionals, students, or home managers, this collaboration is an exciting step towards ensuring that more people in India have access to high-quality, accurate, and professional-grade AI,” added Aravind Srinivas, CEO and co-founder of Perplexity. Users may search, learn, and finish jobs more quickly and intelligently with Perplexity Pro.
Perplexity Pro comes with a global annual price tag of ₹17,000.